After researching magazines targeted or read by my demographic and looking into existing school magazines, I found that neither were found interesting by my demographic. Whilst looking at my research in depth it became clear to me that most of the school magazines on the market today were being aimed at parents rather than the students. It was also present in magazines aimed at my target audience as many felt that such magazines did not cater to their interests. This made it harder to create a medium for a school magazine that would be received well by my demographic. I decided that it was more important to produce a magazine that did not necessarily include ideas from magazine aimed at my target audience as they were not interesting to sixth form students, and was targeted entirely for the students. I found that most students were keen on the idea of receiving useful information alongside topics of interest, such as fashion, politics and real life interviews and/or articles.
To enable the production of the magazine I needed to plan different aspects of it. I felt it was important to ask my audience what they felt as important to them in a school magazine, so it was vital that i created a questionnaire. It was also of importance to research and analyse existing magazines both for school and for general interest. I found that many sixth form students read magazines targeted for an older age range and this was useful to me, as it meant that i should analyse these magazines rather than those targeted for the 16-18 age range.
