audience profile and mood board.

In my mood board I have collected a range of different photographs that I feel reflect my target audience of sixth form girls. I researched my target audience and asked questions about what interests they have. Although some had other interests such as sports, I found that the majority of people were more interested in shopping, driving and reading. This is reflected in my mood board, as it consists of all three of these main interests.

I have included such interests as driving by using a picture of a Mini Cooper, which most girls said that they wished to drive. I have also used images of shopping and clothes with a Burberry runway show, an Abercrombie and Fitch carrier bag and the famous jewellers, Tiffany & Co. logo. To involve the past time of reading, I have incorporated different aspects of reading such as studying , and also reading magazines which I found many people enjoyed reading. Although there was a vast variety of different magazines that people read, I found that the majority of magazines read was More, Look, Elle, Tatler and Glamour.

Alongside the main interests of my target audience, I found that they also enjoyed socialising, which included being with friends, going to Starbucks and also going to music festivals. they also felt that being organised was a key priority when it came to school work, which is why i have put a photograph of a post-it! note. Amongst socialising with friends, many students said that they found communicating with their friends was easier with such social networks as Myspace and Facebook, and it also let them find out coursework deadlines and any school work that they missed if they were not in school. However, they did say that it can often sidetrack them at home whilst doing school work, which is why I have not included it in my mood board as I feel that it may be a negative image to include in my magazine.

I feel that my mood board consists of a good variety of photographs that my target audience are interested in. I have included different aspects of student life as well which I think is important so not to bore my target audience. Overall I am very pleased with my mood board as it consists of photographs that my target audience are interested in.